Dedicated to Hosting the Most Profitable Educational and Multi-Cultural Beauty Show for 26 years

IH&B draws stylists, barbers, consumers, beauty and barber schools from all across the globe who attend to gain the education, identify brands to use in their salons and purchase products and tools.  This is the audience you need to reach and the attendees you need to meet.

Reasons to exhibit at the IH&B

  • Increase sales
  • Launch new products
  • Gain customers for life
  • Sell them today and after the show
  • Maintain relationships with current clients
  • Extend your reach into the professional market
  • All inclusive exhibition space
  • Minimum drayage cost
  • Reach target audience
  • 5 miles from NYC

Maximum Exposure

Attracting and delivering a Uniquely Qualified Audience

We reach thousands of beauty professionals via direct mail, advertisements, electronic promotion, telemarketing and social media each year.  Our marketing campaign includes advertisements in Hype Hair, Sophisticates Black Hair & Style Guide, Juicy & Today’s Black Woman, websites and direct mail brochures to more than 85,000 past and prospective attendees (all material in English and Spanish)

Your Audience by Numbers

  • Over 12,000 attendees in 2017
  • 87% of attendees attend trade shows as an opportunity to learn about new products techniques and trends
  • 62% Beauty Professionals
  • 38% Students and Consumers
  • 65% African American
  • 35% Hispanic
  • 86% Female
  • 14% Male

Check back for 2019 Show Details!